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Our Story

Rimor Bay is a lifestyle label based in Auckland, New Zealand. Born from the concept of a fictional location that resides on behalf of the nostalgic place and experiences we hold closest to us. The lasting moments created are what Rimor Bay champions through each collection and reflects the memories within those spaces that we strive for.

Whether a sunrise excursion or a night by the bonfire, Rimor Bay is a symbol for the days ahead, the times we wish for more of.


Advocates for a life of adventure, curiosity and a touch of nostalgia, Rimor Bay represents the purity of experiences and lasting memories in each product. Each collection refines our definition of what it means to savour the moments held closest to us and showcase the evolution of our own moments.

These values are deeply rooted in the fabric of Rimor Bay, continuously transforming as each chapter unfolds.

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